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John Federman

eStara


John Federman

As Chief Executive Officer, John Federman is responsible for eStara’s strategic direction, growth and corporate vision. Mr. Federman brings more than 20 years of experience with innovative information technology and media companies to eStara. Prior to joining the Company, Mr. Federman was co-founder, president and CEO of Dotomi, an Internet advertising company, and was responsible for its successful rollout in the United States.


Article | September 1, 2007
Cross-Channel Shoppers Demand Cross-Channel Personalization   

By: John Federman

More than half of all consumers say a negative online experience leads to online and offline abandonment. With the click of a mouse, a customer who...more >>