Kathy van de Laar

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EarlyBridge

Kathy van de Laar is founder of EarlyBridge, a bureau specializing in customer experience and one-to-one customer contact. EarlyBridge is based in Amsterdam, The Netherlands. http://twitter.com/earlybridge

Article \| July 16, 2010 Five Keys to the Right Customer Experience By: Kathy van de Laar In today's world of demanding customers, transparency via social media and a challenging business environment in general, customer experience is more...more >>

Article \| June 23, 2010 Social Media: Just Another Live Channel or the New Marketing Compass? By: Carle Henry,Kathy van de Laar According to Convergys Corp., one negative review or comment on Twitter, Facebook or You Tube can result in a loss of up to 30 customers. One review...more >>

Article \| June 23, 2010 Social Media: Who Needs a Strategy? You Do. By: Carle Henry,Kathy van de Laar Are you feeling the pressure? Has someone in your company already thrown down the gauntlet by asking 'what are we doing with twitter, Facebook, You...more >>